This is a journey of collaboration...
It all started with a simple question: why wasn’t regional Australia attracting talent the way major cities could?
After a decade of talent acquisition in Sydney, in 2015, founder Anna Finch launched her HR coaching business on the NSW South Coast. She quickly identified a growing challenge. Regional employers needed better connection to skilled people, and skilled people needed greater visibility of regional careers.
And so, the journey began.
The 'ah ha' moment, when Anna realised the 'issue' is an employment brand issue, not of one employer, but of the region.
The big picture 'Think Regional' solution was identified.
The strategy of Think Regional was researched, developed and tested with private investment sought to create and launch
Think Regional is presented as a new regional workforce attraction solution to local employers in the Shoalhaven, NSW
Founding Shoalhaven employers financially partner in the collaborative, all-in-approach, to bring visibility to regional careers
Think Regional careers platform launches with employment marketing campaigns delivering local employer news directly to regional career builders local and afar. The Regional Career Builder Network is established.
Think Regional's collaborative employment marketing model tested and refined. South Coast industry stakeholders come together to define regional employment value propositions, generating insights that shape industry-specific intelligence for regional career seekers. Interest in skilled careers on the South Coast grows.
Research conducted in Temora and Bland Shires confirms the significance of the skilled worker journey experience in building confidence in regional careers. Collaborative employment marketing awareness commences in the Eastern Riverina
Partnering employers recruit highly skilled workers on the South Coast in positions previously unfilled.
Collaborative investment on the South Coast grows through partnerships with new employers, Regional Development Australia Illawarra Shoalhaven and Shoalhaven City Council.
A larger opportunity emerges : positioning the employment brand of regional Australia as a national asset worthy of collective investment. The Foundation for Regional Employment Branding is presented as the infrastructure to build confidence in regional careers.
Delivery team
Think Regional is delivered through a passionate collaboration of HR, brand and marketing and content production specialists from a range of regionally based businesses.
