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Building a Personal Brand

Most people understand the need for a business to have a brand and to promote it in the hope of selling their product or service but many don’t think of applying the same principles to themselves. Branding is of course more than a logo or specific colour; it is about what you want to be known for. What image are you projecting?

If two people are going for the same role, both equally qualified and with similar levels of experience, what is it that’s going to set them apart? A high profile and large professional network may be the point of difference that gives someone the edge.

The same principle applies to internal promotions as well. In The Havard Business Reviews ‘What’s the Point of a Personal Brand’ article, the author states the importance of doing the work to figure out what your values are and understand how these overlap with your company’s values. The alignment becomes very important to recognise and promote. The words you use to describe yourself, the input you make in meetings, the places you go and who you go with, the special projects that you pitch and the additional learning opportunities you pursue all tell a story about who you are and what you want to be known for.

Promoting oneself can be uncomfortable, some of us are far better at spruiking the merits of others (and feel less ridiculous doing it) but at the end of the day it comes down to being intentional. When you know who you are, where you’re headed, who you need to surround yourself with to get there and how to create a strong image of this for others to understand, it is actually showcasing our most authentic self.

So where do you start?

*Consider what you want to be known for, how you want to be introduced in a room. Take into account your values, career strategy and goals.

*Does your job title, LinkedIn profile and Instagram bio match this?

*Do your actions, the way you present yourself and your digital footprint tell the same story?

Once you’ve done some internal consideration and applied it to your external self, make yourself visible, show up to places you need to be, speak up in meetings and be  genuine about your personal brand – both within your workplace and the community!





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