Building the employment brand of regional Australia from the inside-out.

What if regional career opportunities were as well known, understood, and attractive as those in metro areas, and regional businesses had the people skills, capabilities and capacity to realise their fullest potential?

It is all possible in Regional Australia

Think Regional is an innovative, collective strategy to activate regional employment in Australia. With shared belief comes value, with broad visibility comes awareness, and with genuine connection comes real engagement.

In a post-pandemic world, people aren’t willing to compromise in finding fulfilment in both their work and lifestyle. Now is the time to join forces with your industry and your region, to position your business alongside others as regional employers that can offer it all.

Climbing regional labour demand.

The National Skills Commission reported online advertised regional job vacancies surged to 93,000 in March 2023, marking a 10.1% rise compared to a year earlier.

Wellbeing is the #1 priority for people in the workplace.

Employee wellbeing is the new workplace imperative according to the State of the Global Workplace 2022 report.

Human Resource capabilities of regional business

With more than 250k small-medium businesses in regional Australia, 70% have little to no internal HR capabilities according to the Society of Human Resource Management.

Significance of employer branding

Because 86% of job seekers actively research a company when deciding where to apply and 75% are more likely to apply if they can see an employer actively managing their employment brand.

Factors drawing people to regional Australia

According to the Regional Australia Institute, a sense of space, connection with the natural environment and overall wellbeing are cited as the main factors attracting city dwellers to regional Australia.

South Coast, NSW

Are you ready?

Be among the first and join regional stakeholders collaborating to build the employment brand of regional Australia from the inside-out.

Employer + Industry Launch

Think Regional is currently working with regional employers on the South Coast experiencing the challenges of attracting the right people and skills to meet their business goals.

If you would like to know more about how you can partner with Think Regional in a collaborative approach to elevate the employment brand of the region, register your interest here to be kept in the loop.

Public Launch

In December with founding employers and the support of industry partners, Think Regional’s careers website concept will be launched to market. For the first time ever, in the one location, information and insights into regional employers and the careers and opportunities they offer on the South Coast will be available. Follow our social to get ready for the big launch


Register your interest below and we’ll keep you in the loop.

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